The 2025 MSA Convention is back — BIGGER and BETTER than ever.

Learn from Top OEM Partners.

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From the glamour of Vegas to an inside scoop on the industry's latest innovations, the upcoming MSA Convention is shaping up to be the fast-paced, can't-miss event of 2025! Catch a glimpse of what you can expect here.

Registration: $999

Registration fees do not include airfare or hotel.

It kicks off in Las Vegas the week of St. Patrick’s Day, giving you the opportunity to network, grow – and maybe even add a little good fortune to your business in 2025! 

  • Featured training
  • Inspirational education
  • Motivational presentations
  • Trade show featuring all major brands
  • Welcome reception
  • Opening and closing sessions
  • Sponsored coffee breaks
  • Expert-led classes
  • Networking
  • Breakfasts and lunches
MSA training logo

Featured Training

2025 MSA Convention – Projected Technical Classes*
  • GE Appliances: Refrigeration/Laundry
  • GE Smart HQ: General Overview, Common Symptom Troubleshooting, Service Documentation, Firmware Updates, Bundle Pack Activation
  • Electrolux: Refrigeration/Laundry
  • Whirlpool: Refrigeration
  • Samsung: Washer+Dryer Combo
  • Samsung HASS: General Overview of Diagnostic Tool
  • Dacor: Range
  • LG: Refrigeration/Laundry
  • P&G: Dishwasher/Laundry Detergent Training
  • Speed Queen: Laundry
  • Vulkan Lokring: LOKRING Theory and Application with R600a System
  • Midea: Refrigeration, Range and PTAC
  • Bosch: Refrigeration/Dishwasher
  • Thermador: Refrigeration/Range
  • Fisher & Paykel: Refrigeration
  • Hisense: Refrigeration
  • Magic Chef: Washer+Dryer Combo/Compact Dryer/Top Load Washer
  • Master Samurai Tech: Core Appliance Repair
  • Kwantlen University: Basic Gas
  • TMM Appliance Academy: Sealed System Training (with certification)
2025 MSA Convention – Projected Business Classes*
  • Service Company Solutions: Elevate Your Customer Experience with AI Communication
  • Service Company Solutions: Optimizing Your Pricing Strategy
  • Just Press One: Streamline Claims Processing with ClaimWorks
  • ServiceWorks: Boost Business Proficiency Through Your Operational Software
  • iWallet: Leveraging Your Field Point of Sale System While Lowering Your Fees
  • Kuhlmann Group: Provide High-Quality Employee Benefits While Driving Down Cost
  • Bruviti Service Yoda: Utilizing AI Triage to Increase FTCs and Enhance Your Employee Pool
  • Neli: Leveraging Outsourced Diagnostics to Increase FTCs
  • Fred’s Academy: Streamline Your Marketing and Operations
  • SearchKings: Be on the First Page of Google, Increase Your COD
  • Business Coach Katie Callahan: Customer Service, Technician Soft Skill Training
  • Business Coach Dean Landers: Best Practices and Industry Roundtable Discussions
  • Business Coach Terry Kelm: Maximizing Business Value Upon Succession
  • SkillsUSA: How to Negotiate Warranty Rates by Mark Pollitz
  • Airsled: Interactive Airsled Demo – Turn a Two-Person Job into One
  • MyMarcone and MSA World: Tutorial/Q&A

*Subject to change until January 15, 2025

Keynote Speakers

Frank Abganale bio image

FRANK ABAGNALE
Con Man-Turned-Fraud Prevention Expert

It will be a can’t-miss event when Frank Abagnale – the man portrayed by Leonardo DiCaprio in the movie Catch Me If You Can – takes the stage as the keynote speaker at the 2025 MSA Convention. T his best-selling author’s advice is used by the FBI and Fortune 500 companies alike as they work to protect against savvy financial crimes. Don’t miss the opportunity to hear him entertain, educate and provide you with tools to keep your business safe. “Abagnale’s keynote may be the best one-man show you’ll ever see.” – Actor and Comedian Tom Hanks

Mark Hatch bio image

DR. MARK HATCH
AI Innovation Strategist

Dr. Mark Hatch is a sought-after author, consultant and CEO of two startups — a nanotech and an AI company. He also teaches digital transformation and innovation strategy at Pepperdine’s Graziadio Business School. He has spoken at both the White House and United Nations and is a frequent expert quoted in U.S. news stories. His take on the future of artificial intelligence in business will both awe and inspire you.

Sponsorship Opportunities:

Click here to download a printable document.

Interested in becoming a sponsor? Email [email protected]