How Electrolux plans to increase productivity & continue steady growth in international markets

Production Line Lathe

A new report out from Reuters examines the steps Swedish-owned Electrolux is taking to ensure the company’s international competitiveness. As Electrolux awaits the finalization of its acquisition of GE Appliances, the manufacturer is taking cues from the automotive industry by implementing modularization, honing its profile as a luxury brand, and halting production in low-cost countries (meaning 30% will remain in Europe and North America).

Read the full Reuters article, which includes analysts’ thoughts on Electrolux’s high share valuation, and a profile on the company’s COO, Jan Brockmann, formerly of Volkswagon.

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