We’re well into the first quarter of 2015. Have you taken time yet to evaluate your marketing plan? Here are a few quick tips on how to make the most of your efforts, including ideas to try out for the new year. What works for your business now and what new tactics are you going to implement in 2015? Let us know how it goes and share your own suggestions in the comments.
Give Video a Go
Surely by now you’ve noticed that user-generated video is everywhere. And hopefully you’ve heard about its marketing power, especially for small businesses. Are you ready to give it a try? Something as simple as an introduction to your business and staff, a demo of something you do exceptionally well, or even a 30-second ad are great bait for any customer checking out your website.
If you’re worried you don’t have the professional chops to shoot and edit your own video, don’t worry. First of all, the homespun look actually can appeal to customers. Secondly, there are plenty of cheap or free tools out there to help you achieve what you want (e.g., iMovie or WeVideo). And ultimately, you can always hire someone to produce a short video for your business.
Keep an Eye on Your Analytics
What’s the point of putting effort and money into your marketing if you don’t know what it’s doing for you? Right, there is no point. Just like you wouldn’t spend money on a billboard without evaluating what kind of sales it drives, you shouldn’t be advertising your business online without understanding how it’s affecting your existing customers and new leads. Analytics has become a buzzword in the marketing world, but for good reason. Looking at the data on your website traffic, email campaigns, and social media will tell you what’s working, what’s not, what needs improvement, and where new opportunities lie.
Try free tools like Google Analytics to see how your website is performing, how people are finding it, and which pages they visit. Email platforms like MailChimp and Aweber offer built-in analytics, as do most social media sites. Looking at your Facebook page insights, for instance, should give you a good idea of the content your fans enjoy, how to engage them, and how to build your audience. Most of these tools will allow you to export and download reports, making it easy to take some time each quarter to check your analytics and document your progress.
Get In Front of Your Customers
While digital marketing has become invaluable to small businesses, we all know nothing can take the place of face time with your customers. If you have a storefront, make it a point to spend a few hours every week getting to know and taking care of your visitors. Another way to interact with people and do some great marketing for your business is to take advantage of your community’s events. Sponsor a local little league team, set up an information booth at a summer community picnic, hold donation drives for area charities, attend small business networking outings, or put on an open house at your location where you can offer specials or giveaways.
Whatever you choose to do, showing your customers and community that you’re invested in them is a surefire way to make sure they invest in your business by patronizing it. So get out there and make an impression!