China-based TCL planning to introduce major appliances in US by 2017

The following news brief appears in the latest Marcone World Magazine, along with many  more timely industry updates, articles, and features. Not yet a subscriber to the magazine? Get every quarterly issue of MWM free with your MSA membership, or email us to subscribe for only $24.95 per year.

Having established a foothold in the American television set market in recent years, Chinese manufacturer TCL is now reviewing plans to bring TLC-branded major appliances to North America by 2017.Made in China label

“As we continue to invest in the TCL brand, it only makes sense to support additional categories under this marketing umbrella,” said Chris Larson, sales and marketing VP at TCL North America. “You will see the TCL brand offered anywhere we can use our manufacturing abilities to offer world-class product innovation with a value that appeals to the American consumer.”

Fueling those ambitions is a massive $1.2 billion appliance plant now under construction in Hefei, China. The fully-automated production line will be capable of producing 3 million washers and refrigerators in 2015, and 8 million units annually when it is completed in 2017. The plant will be the largest appliance factory in Asia, Larson noted.

TCL, which stands for “The Creative Life,” also manufacturers LCD displays in China, which is supplies to consumer electronics manufacturers worldwide.

Leave a Reply

Your email address will not be published. Required fields are marked *